Digital marketing Definitions
Ad Campaign
Ad campaigns are coordinated series of advertisements designed to achieve specific marketing objectives for a product, service, brand, or organization. They aim to raise awareness, generate interest, increase sales, or achieve other marketing goals.
Broken Links
Broken links are hyperlinks on a website or any digital content that no longer leads to the intended destination or target page. Consequently, they can negatively impact user experience. Additionally, when search engines encounter broken links on a website, they may interpret them as a sign of poor website maintenance, which could lower the site's ranking in search results.
Conversion Rate
A key metric used in marketing and business analytics to measure the percentage of website visitors is known as a "conversion." Additionally, the rate is calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100 to express it as a percentage.
White Hat SEO
White Hat SEO refers to ethical and legitimate search engine optimization practices that adhere to the guidelines and policies set forth by search engines such as Google and Bing. White Hat SEO techniques are designed to improve a website's search engine rankings by prioritizing best practices.
Black Hat SEO
Black Hat SEO refers to unethical and manipulative practices that aim to improve a website's search engine rankings through means that violate search engine guidelines. These tactics prioritize search engine rankings over providing value to users and can lead to severe penalties from search engines when discovered.
Backlinks
Also known as "inbound links" or "incoming links," are hyperlinks that direct from one website to another. Backlinks are crucial because they are considered one of the essential factors that influence a website's authority and credibility.
Meta Element
An HTML tag used to provide metadata or information about a web page. Metadata is data which helps search engines, browsers, and other applications to understand and process information about the webpage.
Crawlers
Known as "spiders," "bots," or "web crawlers," are programs used by search engines to navigate and index the vast amount of content available on the internet. These crawlers systematically browse through web pages, following hyperlinks and collects information about the content and structure of each page they encounter.
Branding
The process of creating a unique and distinct identity for a product, service, or organization in the minds of consumers or the target audience. It involves the strategic use of a name, logo, design, colors, messaging, and overall brand positioning, to establish a recognizable and memorable image.
Content Marketing
A strategic marketing approach that involves creating and distributing valuable and relevant content to attract and engage a clearly defined target audience. The primary goal of content marketing is to provide information, entertainment, or value to the target audience.
Bounce Rate
Website analytics used to measure the percentage of visitors who land on a particular webpage and then leave the site without interacting with any other pages. This indicates the percentage of single-page visits in which the visitor exits the website from the landing page without clicking through to view additional content.
Local SEO
The process of optimizing a website or online presence to improve its visibility for local searches. It is a digital marketing strategy aimed at increasing the online visibility of businesses for customers in a specific geographic location(s).
On Page Optimization
The process of optimizing individual web pages to improve their search engine rankings and overall visibility in search results. It involves making changes to content, HTML code, and structure of a web page to make it more relevant and appealing to both search engines and website visitors.
Off Page Optimization
The activities and strategies undertaken outside of a website to improve its search engine rankings and overall online presence. Off-page optimization involves actions taken on other websites and platforms to enhance the website's authority, relevance, and credibility for search engines.
Organic Traffic
The visitors who come to a website through unpaid, natural, and non-promotional search engine results. These are users who find the website by entering a query into a search engine like Google, Bing, or Yahoo, and then clicking on one of the non-advertising search results, also known as "organic search results."
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