Search Engine Marketing

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky

Run smart Google Ads and Meta campaigns that increases your return on investment (ROI) and solidifies your brand.

Get Found, Get Leads, Get Results!

*All digital marketing services include access to website audits*

Drive Traffic with SEO Marketing

Search engine marketing (SEM) involves promoting your website through paid advertising to increase its visibility on search engine results pages (SERPs). It includes strategies like pay-per-click (PPC) advertising, where you bid on keywords and phrases relevant to your business to attract targeted traffic. By optimizing your ad campaigns and choosing the right keywords, search engine marketing (SEM) helps drive immediate traffic to your site, enhance brand awareness, and increase conversions. It’s an effective way to reach potential customers actively searching for products or services like yours.

Search engine advertising is a highly cost-effective way to connect your brand with high-converting customers and increase your revenue. SEM enables your organization to leverage consumer online behavior by displaying your ads at the moment the consumer is searching for your product or service.

Adwords Pixel

AdWords Pixel is a tracking code used to track actions taken on a website after clicking on an AdWords ad, to measure conversions and provide insights into customer behavior.

Attribution Model

An attribution model is a framework of rules used to evaluate which touchpoints (such as clicks on ads) contribute to conversions on a website or mobile application.

Analytics

Marketing analytics collects and analyzes data to understand customer behavior and make informed decisions about optimizing marketing efforts.

Ad Exchange

Digital marketplaces that allow advertisers to buy and sell ad space.

Ad Campaigns

A coordinated set of advertisements designed to reach a specific goal, such as increasing brand awareness or driving sales.

Branding

The process of creating a unique identity for your business, product, or service.

Customer Acquisition Cost

Measures how much an organization spends to acquire new customers.

Cost Per Click

A metric used to determine how much money an advertiser pays for a single click on their ad.

Conversion Rate Optimization

An SEO and SEM process used to identify, analyze, and improve the performance of your website.

Click Through Rate

An important metric used by marketers to measure the success of campaigns and ads.

Call To Action

A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive

Digital Web Strategy

The short-term plan a company implements to improve different elements like engagements, conversions, and revenues across digital channels

Experiential Marketing

A promotional strategy that creates immersive and interactive experiences for consumers, allowing them to engage with a brand.

Geographic Segmentation

The process of dividing a market into smaller groups based on geographic characteristics such as region, city, or climate.

Impressions

Refers to the number of times a digital ad is displayed, providing a measure of the ad's exposure and reach.

Media Buying

The procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc.

Omnichannel Marketing

A holistic approach to marketing that utilizes multiple channels to reach customers through a consistent and seamless experience.

Media Buying

The procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc.

Ranking Factor

A characteristic or attribute that search engines use to determine the relevance and usefulness of a webpage, which can affect its ranking in search results.

Retargeting

A digital marketing strategy that involves showing targeted ads to users who have previously interacted with a brand or website.

Search Engine Marketing

A form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising and optimization techniques.

Target Audience

A specific group of consumers within a larger market that an organization aims to reach and persuade through marketing efforts.

However, managing paid search, shopping, and display ads on Google’s platform can be quite complex. At Basha Digital, we exhaust all keywords possibilities for paid search engine marketing. Advertising based on your demographics and purchasing habits of consumers researching your products and services.